Joe Lycett legally changes name to Hugo Boss to troll fashion brand
Joe Lycett sells tickets for Hugo Boss & Friends show as he trademarks Boss La Cease... - Radio X
Hugo Boss responds to Joe Lycett after he changed his name to Hugo Boss - Radio X
Comedian 'legally changes name to Hugo Boss' in trademark taunt - The Irish News
Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent
Joe Lycett: Is comedian still called Hugo Boss? | Metro News
Joe Lycett changes name to Hugo Boss
Hugo Boss, comedian? Fashion defends its brand till the struck of the gavel | MDS
Comedian legally changes name to Hugo Boss – important lessons for brands - World Trademark Review
Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News
Birmingham comedian Joe Lycett officially changes his name to Hugo Boss in protest against the designer fashion brand | ITV News Central
Hugo Boss responds to comedian Joe Lycett's name change: 'We do not oppose the free use of language' | London Evening Standard | Evening Standard
Comedian Joe Lycett Legally Changes His Name To Hugo Boss - UNILAD
Joe Lycett 'stands to make £1.5m' from Hugo Boss name change | Metro News
Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN
Comedian Joe Lycett legally changes his name to Hugo Boss
Why has comedian Joe Lycett changed his name to Hugo Boss? | The Week UK
Comedian Joe Lycett changes name to Hugo Boss in swipe at fashion house | Comedy | The Guardian
Joe Lycett changed his name to 'Hugo Boss' to protest against the company
Joe Lycett protest: British comedian Joe Lycett changes name to Hugo Boss as a sign of protest - The Economic Times
Here's why comedian Joe Lycett has changed his name to Hugo Boss | The Scotsman
Pansexual comedian legally changed name to Hugo Boss to piss off company - Queerty
