Full article: The dilemma of luxury brand extensions
Drivers of Brand Extension Success: What Really Matters for Luxury Brands - Albrecht - 2013 - Psychology & Marketing - Wiley Online Library
Luxury product to service brand extension and brand equity transfer - ScienceDirect
![PDF] Downward Price-Based Brand Line Extensions Effects on Luxury Brands | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/57c5044afd887883928eec6f4028d6cc7783c64a/11-Table4-1.png "PDF] Downward Price-Based Brand Line Extensions Effects on Luxury Brands | Semantic Scholar")
PDF] Downward Price-Based Brand Line Extensions Effects on Luxury Brands | Semantic Scholar
Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions - ScienceDirect
Drivers of Brand Extension Success: What Really Matters for Luxury Brands - Albrecht - 2013 - Psychology & Marketing - Wiley Online Library
Should the Devil Sell Prada? Retail Rejection Increases Aspiring Consumers' Desire for the Brand
Hermes Brand Extension Proposal | Dior and i, Hermes, Old money style
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Prada's 'Vibe Shift' Could Be a Turning Point For Luxury Marketing in China | Jing Daily
KnowledgeBox Jan07 | PDF
Giorgio armani's empire - Giorgio armani the 'Master' of luxury - MedCrave online
The Effects of Direct and Associative Brand Extension Strategies on Consumer Response to Brand Extensions | ACR
Prada Business Model Evolution and Future
Fashion Branding and Communication | SpringerLink
Prada - Wikipedia
How Did Prada Become a Popular Brand? - Almowafir
Luxury Brand Extension: Handle with Care
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PDF) Drivers of Brand Extension Success: What Really Matters for Luxury Brands | Hannes Gurzki - Academia.edu
Prada Brand Identity and Product Idea by Loredana Ferrara - Issuu
Brand Extension | SpringerLink
Brand EXT | Brand Extension and Beyond
Luxury Brand Extension – Ferretti Yachts
Brand Extension Overview & Examples | What is Brand Extension? - Video & Lesson Transcript | Study.com
